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May: what to talk to your people about

Fitness and Sports Month, sunscreen season and a week for pets.

National Physical Fitness and Sports Month

May is National Physical Fitness and Sports Month, with the federal Move Your Way campaign behind it. A good time for a challenge, a class pass or a fresh program.

For: Fitness, Recovery

Source: Office of Disease Prevention and Health Promotion, National Physical Fitness and Sports Month

Skin Cancer Awareness Month

Dermatologists mark May as Skin Cancer Awareness Month, with Melanoma Monday on the first Monday. Their advice: broad-spectrum, water-resistant sunscreen, SPF 30 or higher, and shade when your shadow is shorter than you.

For: Skin care

Source: American Academy of Dermatology, Skin Cancer Awareness Month

National Pet Week

National Pet Week is the first full week of May, started by veterinarians in 1981. A natural week to book a summer groom.

For: Grooming

Source: American Veterinary Medical Association, National Pet Week

Road trip season starts

Tens of millions of Americans travel over Memorial Day weekend, most of them by car. Long drives are a reason to book a visit before or after.

For: Chiropractic, Massage

Source: AAA Newsroom, Memorial Day travel